How to spot a well-written horse advert (and why it matters)

Here’s what to look for in a well-written ad - and why it makes the whole process smoother for everyone.

1. Clear facts upfront

You should see:

• Height, age, and breed
• Price and location
• Rider suitability (not just “not novice”)

This saves time and filters out poor-fit enquiries early.

2. Real personality details

“Friendly gelding” isn’t enough.

Great ads say things like:

• “Good to shoe, but can be fidgety if rushed.”
• “Prefers living out - gets bored in the stable.”
• “Needs a confident rider in new environments.”

This kind of honesty helps everyone win.

3. Media that tells a story

A few crisp videos showing:

• Schooling
• Hacking
• Handling on the ground
• Tacking up or loading

Photos are helpful, but movement matters more.

4. The why behind the sale

We get it - sometimes it's personal. But clarity helps build trust.

Is it due to rider outgrowing? Lack of time? Change in circumstance?

Transparency helps buyers feel secure moving forward.

5. No “mystery energy”

Vague buzzwords (like “super talented” or “bags of potential”) without evidence = red flag.

Instead, look for:

• Specific experience (XC, dressage, PC camp)
• Honest quirks (nappy in company, pulls faces at feed time)